Explore who we are, our why, and the māfuaʻaga behind our designs.
Talofa!
Here at Suli & Co., we create stylish, high-quality clothing that embraces the beauty of gagana Samoa. Based in New Zealand, we take pride in combining modern fashion with the richness of Samoan culture, offering unique pieces that bring traditional elements to contemporary wardrobes. Our designs are crafted with care and attention to detail, ensuring that each garment is not only fashionable but meaningful.
Our Story
Suli & Co. started with one simple goal: we wanted people to wear Samoan. Whether you grew up in Samoa, you’re afakasi, second-generation New Zealand-born Samoan, married to a Samoan, have a Samoan uncle, or just really love corned beef - there’s a pride that comes with being Samoan. We wanted to create something that lets people express that pride, in a way that’s modern, unique, and truly their own.
Suli & Co. is all about representing where you’re from, no matter your age, size, or blend. Whether you’re rocking a Size S or a Size 5XL, we’ve got you covered (literally). We want our gear to help you rep your roots, connect with your culture, and wear your Samoan heritage loud and proud, every single day.
‘Suli’ means heirs, and that’s what we’re here for - to keep the culture alive, one ofu at a time. We’re reshaping the clothing scene worldwide, making it possible to be an individual, be unique, and still proudly rep your Samoan heritage.
You’re repping your culture, your pride, and everything that makes you, you. Because being Samoan isn’t just about where you’re from; it’s about who you are.
Our Commitment to our Fanua
At Suli & Co., we recognise the significant challenges that Samoa and other Pacific islands face due to climate change. We understand that these communities are among the hardest hit, often overlooked by the world’s careless attitude towards environmental issues. That's why we are committed to doing our part to help.
Our packaging is entirely eco-friendly and recyclable, and we ensure that our clothing is made responsibly using ethically sourced materials. Whenever possible, we prioritise local production and support Pacific businesses in our sourcing efforts. By taking these steps, we aim to contribute positively to our environment and the communities we cherish.
